Live Marketing’s 10 Most Popular Articles of 2011
With a new year just underway, I thought it would be helpful to share the tradeshow and event marketing articles that ranked high among our readers in 2011.
In case you missed any of these when they were originally published, just click on the links to read the full article.
As you continue planning your experiential programs for the year, I hope these stories are inspiring and informative.
And if you’re interested in seeing the 12 trends we’re predicting will be hot this year, download our 2012 Event Marketing Trend Report.
What Can Tradeshow and Event Marketers Learn from Facebook?
Facebook’s f8 event is a great case study of how online video, social media and real-time PR can make our tradeshows and events more engaging experiences.
5 Tradeshow Marketing Ideas for Better Engagement
No matter what size booth footprint, here are 5 examples of tradeshow marketing ideas to create better engagement with attendees, and increase lead generation and awareness.
Social Media Lessons from Lady Gaga
The social media world is gaga for Lady Gaga. But what can event marketers learn from her social media success?
Creating a Digital Engagement Strategy for Events
While it’s hard to resist getting hands-on with new technology, to maximize effectiveness follow these 6 steps to developing a digital engagement strategy.
5 Booth Staff Training Keys
There is no greater predictor of success for your tradeshow or conference program than the training of your booth staff. What makes for a good booth staff training program?
Effective Event Communications
Everyone knows “content is king,” but how do you create effective event communications that are relevant to your target audience (and don’t require a megaphone)?
INFOGRAPHIC: Going Social With Events
With 65% of all U.S. adults using social-networking sites, this infographic shows how marketers can start going social with tradeshows and events.
4 Great Business Storytelling Ideas
Gather round for a tale of four great storytelling strategies to get your story heard by more people in more ways than ever before—even in a competitive tradeshow or event environment.
4 Event Marketing Lessons Learned from CES
While the 2012 Consumer Electronics Show (CES) is happening right now, the 2011 “Super Bowl” of tradeshows provided a great deal of inspiration and four event marketing lessons for last year.
Engagement Marketing the Chicago Way
There were engagement marketing lessons in the inauguration of the first new Chicago mayor in 22 years, the taping of Oprah Winfrey’s final shows, and the Bulls’ appearance in the 2011 Eastern Conference finals.