Is the live event universe seeing an explosion of online and social media tools? Are the ways to use these tools expanding at a faster rate than Moore’s Law? You bet they are!

Marketers are using tradeshows and events to move one-off discussions into year-round conversations. And event specific microsites—an individual web page or cluster of pages separate from a corporate web site—are one of the tools being used to create more engagement.

More and more, event marketing microsites are being used as digital marketing grows in importance for event marketers. They are a cost-effective way to: