The time of year has come again
Beginning March 4^th, we'll see you then 
EXHIBITOR2012 has officially arrived
And Live Marketing is overwhelmed with pride
For over twenty years we have attended
With proven engagement tools that we have extended
Each year brings more insight than the last
Given event marketing trends grow so fast 

QR codes continue to draw a lot of buzz and interest. For the three-month average period ending October 2011, 20 million US mobile phone owners used their device to scan a QR code.

I was attending a LinkedIn group networking event and explaining to someone I met about what an integrated engagement marketing agency is and about some of our work in events.

Did you know EXHIBITOR2012, the tradeshow and event community’s number one source for new ideas and education, is just around the corner? It's the tradeshow about tradeshows and events, taking place March 4-8 in Las Vegas.

When done right, webinars and webcasts can be a very effective tool for reaching prospects, customers, and co-workers. Since people can join easily and from anywhere around the world, they are a powerful tool to drive business, brand recognition, and corporate objectives.

Earlier this month, the 2012 International Consumer Electronics Show (CES) garnered a lot of attention. No big surprise when you’ve got 3,100 exhibitors in 1.86 million square feet, and 153,000 attendees and 5,000 media from all over the world!

Successful experiential marketing – do you know it when you see it? The truth is, success comes in many forms. Below are three real-life examples of experiential marketing campaigns that truly succeeded in amplifying the event experience.

In 2001, Bill Gates wrote that we were entering the Digital Decade. Looking back, he was certainly right. We went from an era of static, “brochure” websites to Web 2.0 with interactive sites like Facebook, Google, blogs, PURLs and more.

With a new year just underway, I thought it would be helpful to share the tradeshow and event marketing articles that ranked high among our readers in 2011.

Is the live event universe seeing an explosion of online and social media tools? Are the ways to use these tools expanding at a faster rate than Moore’s Law? You bet they are!