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Meetings: Days of Future Past

Posted by R J Coleman on Mon, Nov 17, 2014

One of the most recent Hollywood blockbusters was X-Men: Days of Future Past. Are you a fan? In case you’re not familiar, in this particular installment of the popular X-Men series, the character Wolverine (think knives for fingernails) is sent by the X-Men to the distant past. It seems they are desperate to change history and prevent a particularly disastrous event—not just for the entire human race, but for the “mutants” of the X-Men series, too.

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Tags: Corporate Events and Meetings

4 Easy Tricks to Get More Results from Your Trade Shows and Events

Posted by Kristin Veach on Fri, Oct 31, 2014


Ask any trade show or event marketer their worst fear, and most likely, no-show attendees, damaged or missing environment elements, or shy staffers top the list. Even with careful planning, there’s that sweaty palm feeling and heart racing that happens right before the proverbial curtain goes up.

In the spirit of Halloween, here are 4 easy tricks to make sure your next trade show or event achieves spooktacular results!

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Tags: Trade Show Marketing

Your Questions Answered: Better Trade Show Booth Staff Training?

Posted by Rick Grubbs on Mon, Oct 20, 2014

Dear Live Marketing,

No matter what I do, my normally talkative and outgoing booth staff become shrinking violets when working our trade show booth.

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Tags: Trade Show Marketing

#Trending: iPhone 6 and the Apple Watch for Trade Shows and Events

Posted by Anne Trompeter on Thu, Oct 02, 2014

A new series on what’s #trending in event technology, and what it means for trade show and event marketers. To launch Live Marketing’s #trending series, we’re taking an in-depth look at how the iPhone 6 and Apple Watch might become the next game-changers for trade shows and events. 

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Tags: Event Technology, Event Industry Trends

Booth Staff Monsters: How To Train Your Trade Show Dragons

Posted by R J Coleman on Wed, Sep 24, 2014


One of this summer’s big Hollywood blockbusters has been the sequel to the popular animated movie How to Train Your Dragon. Combined, the two movies together have brought in over a billion dollars. And did you know How to Train Your Dragon 2 is also on fire in China? Not surprising since, in Chinese culture, dragons are considered a sort of good luck charm. In the trade show world, however, booth staffers can be an exhibit manager's lucky rabbit's foot on the show floor.

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Tags: Trade Show Marketing

7 Steps to Avoid the Trade Show Lead Black Hole

Posted by Patti Goldenberg on Tue, Sep 16, 2014

How often have you looked back at your trade shows and wondered, what happened to the leads? With all the time, resources, and money spent on exhibiting at a trade show, it’s natural to question how your efforts really paid off.

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Tags: Trade Show Marketing

Art Up Your Event: 5 Inventive Exhibitions to Spark Your Creativity

Posted by Dan Cox on Fri, Sep 12, 2014

How do you find creative ideas? When it comes to your trade show and event marketing programs, there’s no set formula to spark inspiration. Great ideas can come from all sorts of unexpected placesas long as you keep your eyes open!

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Tags: Experiential Marketing, Trade Show Marketing, Event Marketing

DOs and DON'Ts for Incorporating Tablets Into Trade Shows and Events

Posted by Jillian Axtell on Fri, Sep 05, 2014

Since the iPad's introduction in 2010, there are now over 100 million tablet users in the US. For some time now, tablets have been fully integrated at events large and small. With intuitive interfaces and high quality displays, these event marketing mainstays collect data, educate and entertain attendees, and much more.  

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Tags: Event Technology

#Eventprofs Learnings from #ALSIceBucketChallenge

Posted by Kristin Veach on Thu, Aug 21, 2014

By now, you’ve seen the videos in your News Feeds of family, friends, and celebrities—from Jimmy Fallon,  Mark Zuckerberg, Bill Gates, George W. Bush, and countless others—dumping buckets of ice water over their heads for the #ALSicebucketchallenge.

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Tags: Event Marketing

Gamify Me ASAP: Using Gamification for Trade Shows and Events

Posted by Jillian Axtell on Fri, Aug 15, 2014

Gamification—using game design techniques, mechanics, and experience design to drive participation and awareness—is not only an important part of our personal lives, but it's also changing how attendees get engaged at trade shows and events.

And its power keeps growing. M2 research predicts the gamification market will reach 2.8 billion (yes, billion!) in spending by 2016.

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Tags: Event Industry Trends