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It’s time to wrap up and put a big bow on our 50 Shades of Green Events. They say all good things must come to an end, but if there’s anything we’ve learned from Part 1 and Part 2, there really is no end to green in the world of events.
No doubt about it, technology is transforming the trade show and event experience. From digital signage, to innovative data collection devices, to interesting interactive product demos and much more, marketers are using technology to increase engagement, leads, and sales.
During a meeting about strategies for an upcoming event, it suddenly struck me how nowadays we can think of marketing just like a Cubist: coherent parts of a whole, yet multi-faceted and multi-dimensional. A big fan of visual art, perhaps I had temporarily forgotten about Cubism—that major 20th century artistic movement—for a year or two until a recent news item about the rather large donation to the Metropolitan Museum in NYC of works by Pablo Picasso and Georges Braques, two pretty well-known artists responsible for major contributions to the Cubist movement.
From graphics and signage, to interactive displays and product demos, to social media conversations, it is harder than ever to get your message to break through the clutter.
Brand storytelling has emerged as a go-to topic across a range of publications (2012 was even dubbed the year of the story) and remains a top-of-mind interest for marketers near and far.
To keep you inspired, we’re sharing fresh ideas, cool trends, and hot happenings in trade show and event marketing. This month we look at different ways storytelling can be used at trade shows and events to attract and engage attendees, and get your message heard.
It's hard to believe that a little more than two weeks ago, I put my seat back and tray table in its upright position and headed back to Chicago from a whirlwind EXHIBITOR2013 in Las Vegas. My first time at EXHIBITOR (and my first as a booth staffer) came and went at the speed of what felt like the blink of an eye. With the crazy month of March finally behind me, I've had a couple of weeks to reflect on this epic trade show adventure that gave me such an invaluable and unforgettable learning experience.
Enjoy this ode to EXHIBITOR2013 before we ship off and head to Vegas for their 25th year of the show!
Before we pack up and head to Las Vegas in just a few short days, we expanded our 2 Guys, 2 Trends, in 2 Minutes webisode series in honor of Live Marketing's three EXHIBITOR2013 Marketing Monsters—Storyteller, Buzz Builder, and Tech Junkie.
In the final part of their interview, Red, Buzz, and TJ shared their Vegas travel tips and insider scoop to help you prepare for EXHIBITOR!
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